Nicholas Gracilla

Chicago IL 60640 USA • • (312) 375-2510


Interdisciplinary web consultancy founder and principal consultant with +20 years experience managing digital products, stakeholders, and engineers. Recognized for incisive strategies, effective execution and empathetic communication. I mentor and cultivate team cultures of quality and adaptability, delivering value and advocating for customer experience.


01/2000–03/2022: Founder and Principal, Neoteric Design

Owner and principal consultant of user-centered development firm with deep expertise in web applications, portals, content management systems and research

  • Delivered +300 projects with 3–75k monthly views and $25M+ revenue for brands across business, research, higher education and cultural markets
  • Provided qualitative research and UX design for startups in the logistics, insurance and coupon markets, leading to multiple acquisitions
  • Managed teams of 3-7 developers. Established onboarding, values and inclusive team culture, leading to multiple long-term employee stints and low turnover
  • Developed standardized process for Neoteric’s agile software development and delivery, from vision and specification through testing and DevOps deployment
  • Fostered growth of Neoteric’s intellectual property through rapid development toolkits for portals, payments and custom websites

01/2021–12/2021: Technology Consultant, Ntiva

  • Led assessment and strategy for business and manufacturing firms that established consensus-building product roadmaps
  • Assessed application UX and information systems across marketing, sales and engineering, which led to innovative architectures and customer growth


  • Product Management: customer life cycle, user story specification, prioritization, leadership
  • User Experience: journey mapping, wireframing, prototyping, usability/accessibility, design systems
  • Engineering Management: SDLC, team processes, onboarding, mentoring, KPIs, 1:1s, happiness
  • Software Development: Swift, Ruby, SQL, RSpec, Hugo, HTML/CSS, CI/CD, Heroku, AWS


Northwestern University, Masters of Arts, Department of Philosophy

Ph.D. candidate, Philosophy of Language

Denison University, Bachelor of Arts, departments of Computer Science and Philosophy

Manga Cum Laude; honor theses in artificial intelligence, neural networks and genetic algorithms