I’m Nick. I’m a product manager, technology consultant, and writer. Here’s my resume; I am available for consulting and for hire.

I ran the user-centered web development firm Neoteric Design for 20+ years; I built digital products for my clients while fostering my team’s culture of quality, sustainability, and expertise. In 2022, I closed Neoteric to explore new opportunities.

This is my blog. On the technical side I write about product management, user experience, static sites and more.

On the personal side I write book reviews, maintain some language learning resources and write about personal knowledge management. I’m passionate about fitness, travel, and cooking.

Find me on Twitter @nickgracilla.

Guidelines for voice-first apps

Four ideas, learned through experience, on how to build better voice-first apps.
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4 ways modern sites and apps help businesses find product market fit

Modern websites help businesses and startups learn from the marketplace. They help companies make a sustained impact, through cycles of continuous innovation.
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Component-driven development is transforming the web

The web is migrating from page-based to component-based development. What are they?
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What is a legacy content management system?

The application architecture of legacy CMSes creates challenges.
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How decoupled architectures help manage complex business problems

If you hang around technology folks long enough, you’ll eventually hear about headless, which makes me think of chickens. In fact, it’s an architecture design pattern that helps businesses handle new problems.
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