Hello there.

I’m Nick. I’m an occasional writer, passionate traveler, baker, cook, and fitness fan. I work as a technology consultant. Learn more about me, or find me on Twitter @nickgracilla, or on Mastadon @nickgracilla.

4 ways modern sites and apps help businesses find product market fit

Modern websites help businesses and startups learn from the marketplace. They help companies make a sustained impact, through cycles of continuous innovation.
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Component-driven development is transforming the web

The web is migrating from page-based to component-based development. What are they?
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What is a legacy content management system?

The application architecture of legacy CMSes creates challenges.
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How decoupled architectures help manage complex business problems

If you hang around technology folks long enough, you’ll eventually hear about headless, which makes me think of chickens. In fact, it’s an architecture design pattern that helps businesses handle new problems.
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Speed: how modern websites double conversions

What if there were a magic wand that could increase double your site conversions? There is: it’s called performance, and it’s typically ignored. Here’s how to change that.
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